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Add Multi-Channel Data Warehousing to Your Toolkit
In recent newsletters I’ve referenced the Marketer’s toolkit. The kit often contains tactics such as one-to-one marketing, online strategies, old and new distribution channels, crisis management,...
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Testing & Optimization Part 2
In the last newsletter, we presented an overview of testing and optimization practices. This month we'd like to focus on the experimental design and technology options available for implementing those...
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Industry Observations- Jan 2012 Newsletter
Industry ObservationsI don’t know about all of you, but I couldn’t be more excited for 2012 in this industry. I’ve been on the road quite a bit lately and have had the opportunity to interact with a...
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Sharing is Caring: Teaching Domains to Play Nice
Adam McArdell,ConsultantAs a man who enjoys coding solutions, I'll run into a frustrating problem every once in a great while: sharing information between two different domains. Suppose you have an...
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A Copy for Your Records
A common complaint I have heard from clients regarding Google Analytics involves losing one’s data to Google’s chasm-sized storage bins, never to be seen again. Sure, Google does provide a healthy API...
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How SiteCatalyst’s getValOnce is Inadvertently Deflating your Data
Kevin Wysocki,Senior ConsultantFor all you SiteCatalyst implementation experts out there – I’m sure you’ve used the getValOnce plugin at some point to help prevent inflating specific dimensions in your...
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Potential Digital Failures – Cross-Domain Tracking
After attending a variety of conferences lately, it's refreshing to see the increasing amount of people talking about their successes/failures as they try to get more multi-channel in focus with their...
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jQuery on the Web - Why it Matters.
Jeremy Banks,Senior Analyst/ Team Lead JavaScript is one of the most popular programming languages; the amount of solutions you can create is near limitless. This also means, however, that the number...
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Optimizing your Tealeaf Data Pipeline
One of the biggest strengths of the Tealeaf Customer Experience platform is the vast amount of data it is able to capture and analyze. However, that very same torrential flow of data through Tealeaf...
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Customized Implementation
CUSTOMIZED IMPLEMENTATIONBuild a program as unique as your business.We approach implementation differently than everyone else in the industry - we focus on building a program that takes into account...
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